As our physical restauarant takes shape, our social community has truly started to take off. Our Facebook fan base www.facebook.com/CVWinebar and our Twitter following www.twitter.com/CVWinebar are growing daily. Check it out - there is always something new happening.

Prior to our opening we launched a series of "Pop-Up Tastings" around the Central district of HK. We used Facebook, Twitter, and word-of-mouth, hints in the days and hours leading up to these semi-impromptu events to spread the word, The first of these was held the TakeOut Comedy on Elgin St., just up the hill from our location in the popular SoHo district.

Recently we also ran a California wine trivia contest through Facebook and Twitter. Twice daily, CV Marketing Director Lisa Hanahan-Sosa posted a question designed to engage our target audience in learning about California wine history, regions, practices and other facts with specific relevance to our winery partners. Questions included: "What does the term field blend mean?" and "What Burgundian varieties are well suited to grow in the Carneros region?". When answers were revealed, the corresponding winery tie-in and website link were included which, for these examples, were Acorn and Sand Hill, respectively. Readers e-mailed answers within a 3 hour window and the participant with the most correct answers won a bottle of bubbles.

So be sure and stay tuned to Facebook and Twitter and invite your friends to get the latest updates on our restaurant and late breaking events!